Logos + Brands

A logo needs to express the essence of a project in a unique and immediately recognizable form. Logos distill a project into a single image. A good logo is the foundation for a brand: the visual, emotional, and rational ideas that you associate with an institution, product, or place. A brand has been called the most powerful idea in thecommercial world. A thoughtful approach to design and application can build an identity that is consistent, powerful, and memorable.

RSM Design has designed logos for a variety of project types and applications. In these designs, we combine our intuition and rational skills to create a logo strategically and aesthetically unique to the project. The evolution of a logo from a flat thumbnail sketch into a 3-D object lets us use color, materials, scale, and construction to build an identity from the ground up. From towering pylons to 3-inch high sketchings on glass, the logomark is a crucial element in making a space into a unique place.