Promenade Temecula, Temecula, California

In renovating and expanding a regional shopping destination in southern California,the client team and RSM set out to create a graphics program that spoke to the more upscale clientele and retailers that were now part of the center. The shopping center had gone through a few renovations and updates over the years, but the graphics felt trendy and dated quickly. With this new re-branding of both the interior mall, exterior lifestyle expansion, and entertainment plaza, the graphics program was able to unify the three distinct areas into a consistent whole. Along with elegant and rich colors, timeless quality materials, such as limestone, stainless steel, and frosted glass, were used in the graphics palette to enhance this new look and up-scale brand for the center.

RSM Design Services Provided: Branding + Logo, Architectural Graphic Design, Wayfinding Systems, Branded Place Making, Specialty Graphics, Bidding + Implementation, Fabrication Coordination