Natick Collection, Natick, Massachusetts

The developers of Natick Collection, New England's largest mixed-use retail destination, commissioned RSM Design to create the identity, re-branding, wayfinding, graphics, and signage for their latest "Platinum Project." The RSM team created an understated communications package, culminating in the Collection's signature 'N' logo. Every design detail was meant to complement, rather than compete with the center's iconic retail destinations. From the signature 'N' to the signage in the parking garage, RSM's cohesive design incorporated high-end metals and materials surrounding the visitor in understated luxury.

RSM Design Services Provided: Visioning, Branding + Logo, Environmental Graphic Design, Wayfinding Design, Branded Place Making, Specialty Graphics, Guidelines + Criteria Manuals, Bidding + Implementation, Fabrication Coordination