Sands Casino Restaurants, Bethlehem, Pennsylvania

RSM was involved with the naming, logo design, packaging, identity and restaurant branding for the numerous food and beverage locations within this Sands gaming facility. Additional branding culminated in the Sands & Co. retail shop, the premier merchandise store for the operator, where branding was concepted, designed and implemented by RSM. Sands brand collateral includes prototyping and packaging for items including menus, t-shirts, totes, gifts, candy, mugs and other similar merchandise. A key factor in the image and architectural branding process for Sands Casino Resort Bethlehem was determining the use and implementation of the brand in order to create a cohesive identity that feels consistent with the industrial, contemporary and upscale personality of the project.

RSM Design Services Provided: Visioning, Branding + Logo, Architectural Graphic Design, Wayfinding Systems, Specialty Graphics, Bidding + Implementation, Fabrication Coordination