Rancho Victoria Foodhall, Rancho Cucamonga, California

This unique food hall located at the center of the Victoria Gardens community and downtown development serves as one of the main destinations and meeting halls within the area. Designed to be reminiscent of the historic fruit packing warehouses dotting the surrounding orchards in the Inland Empire, this energetic space brings the history of the community back to life through interpretive and graphic exhibit displays, at the same time functioning as a dining destination with dynamic local food vendors. RSM Design created the interior and exterior specialty graphics and identity to enhance the visitor's experience and remind them of the area's rich agrarian heritage.

RSM Design Services Provided: Vision + Narratives, Branding + Logos, Architectural Graphic Design, Branded Placemaking, Wayfinding Systems, Specialty Graphics