Rancho Cucamonga Library, Rancho Cucamonga, California

Understanding the needs and mission of the City of Rancho Cucamonga to inform and enrich their community by providing access to traditional and innovative resources, RSM supported and encouraged education and the love of reading through a welcoming and user-friendly signage and wayfinding graphics program. The library is enjoyed by multi-generational guests so the signage goes beyond the traditional and the obvious and becomes a place where children's imaginations can go beyond the binds of the books as well as, be clear and informative. The signage is 'cool' and colorful for the areas where the children and teens hang out, while also existing as almost a whisper in the quiet reading zones for adult guests. The overall effect creates a place the community has embraced, becoming a gathering and learning beacon for the city of Rancho Cucamonga.

RSM Design Services Provided: Vision + Narratives, Branding + Logos, Branded Placemaking, Architectural Graphic Design, Wayfinding Systems