Lalaport Toyosu, Tokyo, Japan

Juxtaposed against the flash of contemporary Tokyo and the waterfront harbor context of the site, RSM's design solution morphed from the surrounding organic patterns, forms, and materials of the existing site into a comprehensive identity and wayfinding program that reflects the architecture's dynamic and sinuous forms. The signage is not traditionally 'placed' but instead 'rises' in 'ship hull' form from the boardwalk in an armaturesque fashion growing literally from the surface of the boardwalk and landscape. Organic sustainable materials contrast and complement industrial materials such as glass and stainless steel, creating a reflective integration of architecture and environmental graphics.

RSM Design Services Provided: Architectural Graphic Design, Wayfinding Systems, Specialty Graphics