City of Beverly Hills, Beverly Hills, California

RSM met with the City of Beverly Hills and conducted extensive research and analyzation of the city's public parking needs, developing a comprehensive prototype parking and directional signage family to be used throughout the city. When developing the wayfinding signage, RSM referenced the Beverly Hills iconic shaped marker to help steer pedestrians and vehicular traffic into the city owned garages. All of the public parking facilities have adopted this cohesive system, bringing unity and clarity among both the exterior and interior parking system within the confines of Beverly Hills.

RSM Design Services Provided: Branded Placemaking, Architectural Graphic Design, Wayfinding Systems