Edwards Ranch, Fort Worth, Texas

Founded in 1848 and spanning hundreds of acres in the heart of Fort Worth, the Edwards Ranch is a crowning achievement in one family's legacy of conscientious urban development and civic stewardship. RSM Design was pleased to work with the founding family and development team to carry the heritage of the land into the next century. The research team at RSM dove deep into the rich history of the area including cattle ranching, local historic figures, and Olmstead city naming devices. The depth of research provided the final names and the naming strategy for the overall community and individual components of the residential neighborhoods and commercial developments.

RSM Design Services Provided: Visioning, Branding + Logo