Waikiki Beach Walk, Honolulu, Hawaii

RSM Design was eager to participate in the transformation of Lewers Street in downtown Waikiki, into one of the largest developments in the area. This mixed-use destination brings together international retail with the resort environment and includes five hotels, an outdoor entertainment plaza, and dozens of retailers and restaurants. The integration of lacquered hardwoods reminiscent of historic surfboards was incorporated to enrich the local surf history. RSM was able to develop a signage program that is unique to the location by incorporating traditional Hawaiian patterns, language, song, and images throughout the project such as the inclusion of a natural stone fountain with Hawaiian lyrics, as well as educational plaques.

RSM Design Services Provided: Vision, Branding + Logo, Wayfinding Systems, Specialty Graphics, Branded Placemaking, Architectural Graphic Design