Manauara Shopping, Manaus, Brazil

On an industrial site in the heart of the Amazon jungle in northern Brazil, RSM Design worked with a creative team of consultants to carve out a dynamic shopping oasis. Bringing elements of the surrounding ecosystem back to the site, the graphics palette used local natural materials in the development of this identity, wayfinding, and graphics family. Abstracted references to the adjacent Amazon River along with the local flora, fauna, and colors from the area inspired the RSM studio to create a regionally inspired and fresh design that felt at home with the surrounding community.

RSM Design Services Provided: Visioning, Branding + Logo, Architectural Graphic Design, Wayfinding Systems, Specialty Graphics