Ferrari World Abu Dhabi, Yas Island, UAE

This one of a kind international destination located on the newly developed Yas Island, Ferrari World Abu Dhabi will be the world's largest indoor theme park. RSM's passionate team of Ferrari enthusiasts completed the theme park's identity signs, entry sequence, exterior wayfinding program, facility signage, and structured car park graphics. Detailed analysis of Ferrari's uncompromising attention to detail led the design team to create a sign palette and system that respectfully co-existed with the strong designs of the automobile and the dynamic surrounding architectural forms. Materials, colors, forms, and details were selected to withstand the harsh climactic conditions of the site and provide easy navigation to and from the entertainment venues.

RSM Design Services Provided: Visioning, Architectural Graphic Design, Wayfinding Systems, Specialty Graphics