The sign family has been designed for maximum flexibility and clarity.  The signage uses a system of custom pictograms and icons to identify the many uses and create a clear messaging system, with a dual language system complementing this simple approach.  The material palette adds clarity to the system as well with different complementary materials being used to enhance each of the district’s characterstics.

The graphics family of signs is rapidly moving forward into schematics and design development and the RSM team continues to hone and refine the designs, while coordinating with the US and China based consultant team.

Working with the City of Rancho Cucamonga, RSM is enhancing the existing cultural plaza and public parking experience by designing a fun and energetic graphics program to engage the visitor and bring them to the many amenities of this Cultural Center – the events plaza, public library, theater, and conference facility.

The team at RSM designed a concept wayfinding program using over scaled silhouettes of local citizens becomes a fun way to engage the local community.  The designs serve many purposes:  sculptural elements are added to enliven the plaza, functional wayfinding to guide the visitor to the many uses, and a fund raising opportunity to have local citizens donate for the chance to be a part of this unique enhancement.

RSM Design created a multi-lingual wayfinding and graphics program for the entire project. The building graphics utilize nautical imagery in keeping with the project location. 

The team here at RSM looks forward to the project opening in April and wanted to share a sneak peak of the graphics development.

Be sure to see all of the schemes and the City of Southlake’s unique vision at  www.southlake2030.com

RSM Design is excited to announce the completion of our environmental graphic design work for the first phase of development at the Sands Casino Resort Bethlehem located in eastern Pennsylvania.

The Sands Casino Resort Bethlehem complex is woven into the existing fabric of the de-commissioned Bethlehem Steel plant. It is one of the most dramatic and largest industrial sites on the United States’ east coast. The steel plant operated for over 100 years and manufactured steel for such notable structures such as the Chrysler Building, Rockefeller Center, U.S. Supreme Court Building and the Golden Gate Bridge and many others before being decommissioned in 2001. It is great to see this area begin a new chapter in its development, and one that successfully bridges historic preservation and new growth.

RSM Design’s branding and environmental graphics approach was to abstractly reference the industrial heritage of the site while combining it with a contemporary feeling set to create a thriving resort destination for a cutting-edge audience. The sign designs drew their inspiration from the site’s authentic industrial wayfinding, existing structures and historic artifacts that are then complimented with fresh and modern designs. The steel production process is referenced in the graphics with the use of unique materials and colors used which can be seen in the dotted arrows, use of steel and warm colors which can be seen in items such as the directionals and project materials, and layered abstract industrial patterns used to brand and define the project’s unique zones.

RSM Design is pleased to be a part of the revival of the Bethlehem community’s pride in their history with the recent opening of the Sands casino. We look forward to the second phase of development with the opening of the hotel, events center and retail mall.

RSM Design joined the design and development team from Portugal based Sonae Sierra at the grand opening of their latest collaboration – Manaura Shopping, located deep in the heart of the Amazon jungle. Lying on the north bank of the Rio Negro in Manaus this exciting shopping destination has become the latest tourist and locals destination for the capital of the state of Amazonas in Brazil.

RSM Design created a multi-faceted array of signage, graphics, and the logo that was inspired by the textures, colors, and patterns of the local culture, regional flora and fauna, and of course the mighty adjacent river. Local artisans were retained to create unique art installations and ensure that the graphics family felt at home within the surrounding community.  Sustainable methods and materials were used throughout in respect of this area as a popular eco-tourist destination.

Congratulations to Sonae Sierra on another extraordinary project and successful opening!

RSM Design was just awarded identity sign designs for the first Formula One “Race Day” at Yas Island in Abu Dhabi, UAE. Included in the scope of the project that RSM will be designing is the wayfinding and graphics that will lead visitors to the Ferrari World Amusement Park. A few of the team members in the office took a field trip to the Newport Beach Ferrari Dealership to research the history, design, and make of these extraordinary racing machines. The guys in the office spent the afternoon admiring and drooling over the abilities, speed, and beauty of the cars.