RSM Design

Architectural brand identity is what makes a place or project distinctive and recognizable. The brand image works to target a variety of audiences, creating awareness and conveying the environment’s and project’s unique value. A development’s future success rests on its image, its ability to create public awareness and customer loyalty.
A key factor in the image [...]

RSM Design was excited to see the completion of their designs for the identity, way finding, and specialty graphics here at this exciting new Sands Casino Resort Bethlehem in eastern Pennsylvania. What was once the vacant industrial site of the mighty Bethlehem Steel Company is now a thriving resort destination built on the foundations of [...]