Working with the City of Rancho Cucamonga, RSM is enhancing the existing cultural plaza and public parking experience by designing a fun and energetic graphics program to engage the visitor and bring them to the many amenities of this Cultural Center – the events plaza, public library, theater, and conference facility.

The team at RSM designed a concept wayfinding program using over scaled silhouettes of local citizens becomes a fun way to engage the local community.  The designs serve many purposes:  sculptural elements are added to enliven the plaza, functional wayfinding to guide the visitor to the many uses, and a fund raising opportunity to have local citizens donate for the chance to be a part of this unique enhancement.

Victoria Gardens, located in Rancho Cucamonga, California has won numerous awards in the past few years since its opening in 2004. ICSC (International Council of Shopping Centers) awarded the open air ‘downtown’ retail and lifestyle center the Design Award for Innovation Design and Development of a New Project, which include projects 150,001 to 500,000 square feet. It was also a ULI (Urban Land Institute) Award Winner in 2008. RSM Design worked alongside owners Forest City Development, Lewis Retail Centers and numerous architects and consultants to develop and design a town square, which includes, retail, office, and civic uses. “Environmental graphics are an additional anchor, everyone loves them,” Brian Jones, Forest City Development.

Rancho Cucamonga was one of those developing communities with an intriguing name that not many people knew about. The unique history of the area is what RSM Design focused on when designing the environmental graphics program for Victoria Gardens and the town’s Cultural Center. Integrating a comprehensive graphics approach, RSM was able to show the historical roots of the city through a Main Street designed to appear as if it were built over time.