Architectural brand identity is what makes a place or project distinctive and recognizable. The brand image works to target a variety of audiences, creating awareness and conveying the environment’s and project’s unique value. A development’s future success rests on its image, its ability to create public awareness and customer loyalty.
A key factor in the image [...]
The signs and graphics at The Promenade Bolingbrook, in Bolingbrook, Illinois was awarded 3rd Place in Sign Web’s 2008 International Sign Contest. Midwestern charm, local flora and fauna, and Arts & Crafts style architecture were the inspirations used to transform The Promenade Bolingbrook into a vibrant, open-air retail town center. RSM Design was commissioned to [...]
Harry went kicking and screaming (out of excitement!) to a rainy northern Italy to attend the opening of Sonae Sierra’s latest exciting shopping destination – Gli Orsi, located in Biella, Italy. The team at RSM Design worked with Laguarda.Low Architects, and the development team from Sonae Sierra to design a comprehensive wayfinding and identity program [...]