The South Berkeley Public Library is quite a unique environment – there aren’t too many places one can check out Jane Austen and a jackhammer in the same location. RSM is excited to be designing the wayfinding and identity program for this public library.  Tools from the lending library are used both literally and figuratively to create a whimsical yet functional approach to the sign family. Ladders, hammers, and Pride and Prejudice – all in one location.

Working with the City of Rancho Cucamonga, RSM is enhancing the existing cultural plaza and public parking experience by designing a fun and energetic graphics program to engage the visitor and bring them to the many amenities of this Cultural Center – the events plaza, public library, theater, and conference facility.

The team at RSM designed a concept wayfinding program using over scaled silhouettes of local citizens becomes a fun way to engage the local community.  The designs serve many purposes:  sculptural elements are added to enliven the plaza, functional wayfinding to guide the visitor to the many uses, and a fund raising opportunity to have local citizens donate for the chance to be a part of this unique enhancement.