Working with the City of Rancho Cucamonga, RSM is enhancing the existing cultural plaza and public parking experience by designing a fun and energetic graphics program to engage the visitor and bring them to the many amenities of this Cultural Center – the events plaza, public library, theater, and conference facility.

The team at RSM designed a concept wayfinding program using over scaled silhouettes of local citizens becomes a fun way to engage the local community.  The designs serve many purposes:  sculptural elements are added to enliven the plaza, functional wayfinding to guide the visitor to the many uses, and a fund raising opportunity to have local citizens donate for the chance to be a part of this unique enhancement.