

The graphics program at Otay Ranch, in Chula Vista, California, was awarded 2nd Place in Sign Web’s 2008 International Sign Contest. RSM, together with General Growth Properties, Field Paoli Architects, and Creo implemented a comprehensive branding and graphics package for this Spanish-styled outdoor retail resort.
When General Growth Properties approached RSM Design, they wanted one thing for Otay Ranch – a strong iconic brand. Taking inspiration from the geographic location and the ranch theme, the team developed iron-branded signage, specialty graphics, and tapestries, transforming this new mixed-use development into a laidback modern-day hacienda.


Waikiki Beach Walk in Honolulu, Hawaii, won the coveted International Design and Development Award in 2008 from ICSC (International Council of Shopping Centers). It was awarded top honors in the category of new project and renovation under 150,00 square feet. Waikiki Beach Walk is both a vibrant and stylish entertainment, dining, and retail center that also celebrates the beauty and culture of Hawaii. RSM Design wants to congratulate Altoon + Porter Architects along with the client team and thank them for asking RSM Design to be part of this exciting project.

Redmond Schwartz Mark Design, along with the UC Riverside Development Team and students at UC Riverside are working together to design the environmental graphics for the student commons that will create a space where the students can hang out and productively use all the resources that are available to them on campus. Wayfinding, environmental graphics, and branding are all elements that the team are designing in order to create an innovative and exciting atmosphere for the UC Riverside students, faculty, and staff.

Redmond Schwartz Mark Design has been working with the County of Los Angeles Libraries to design and establish a new master sign program for all of the libraries within the Los Angeles County. Many of the team members at the studio, headed up by principal, Martin Schwartz, were involved in the research, design, and creation of the sign program which will be implemented into the current library system.


Victoria Gardens, located in Rancho Cucamonga, California has won numerous awards in the past few years since its opening in 2004. ICSC (International Council of Shopping Centers) awarded the open air ‘downtown’ retail and lifestyle center the Design Award for Innovation Design and Development of a New Project, which include projects 150,001 to 500,000 square feet. It was also a ULI (Urban Land Institute) Award Winner in 2008. RSM Design worked alongside owners Forest City Development, Lewis Retail Centers and numerous architects and consultants to develop and design a town square, which includes, retail, office, and civic uses. “Environmental graphics are an additional anchor, everyone loves them,” Brian Jones, Forest City Development.
Rancho Cucamonga was one of those developing communities with an intriguing name that not many people knew about. The unique history of the area is what RSM Design focused on when designing the environmental graphics program for Victoria Gardens and the town’s Cultural Center. Integrating a comprehensive graphics approach, RSM was able to show the historical roots of the city through a Main Street designed to appear as if it were built over time.


The signs and graphics at The Promenade Bolingbrook, in Bolingbrook, Illinois was awarded 3rd Place in Sign Web’s 2008 International Sign Contest. Midwestern charm, local flora and fauna, and Arts & Crafts style architecture were the inspirations used to transform The Promenade Bolingbrook into a vibrant, open-air retail town center. RSM Design was commissioned to create the identity, architectural branding, specialty graphics, and wayfinding for this new project south of Chicago. From the monarch butterfly-inspired logo, hand painted murals, original stained glass creations and branded manhole covers, every detail was designed to transport the visitor to a simpler time when every town had a sense of place, pride, and community.

Harry went kicking and screaming (out of excitement!) to a rainy northern Italy to attend the opening of Sonae Sierra’s latest exciting shopping destination – Gli Orsi, located in Biella, Italy. The team at RSM Design worked with Laguarda.Low Architects, and the development team from Sonae Sierra to design a comprehensive wayfinding and identity program all focused around the local sport’s team icon of the bear. Sculptural bears were used throughout the project and even hidden in decorative wall patterns. Ciao bears!