RSMU

RSM Earns Boy Scout Merit Badge

The largest Scouting event held in San Clemente, RSM’s hometown, had over 200 volunteers and 180 Boy Scouts offering over 20 different classes for local Boy Scouts to earn their merit badges in a variety of different disciplines. RSM team members volunteered to teach the Graphic Arts and Architecture merit badge session, educating the Scouts [...]

Typographic Lesson: Character Anatomy

Can you tell one typeface from another?
Distinguishing the differences between fonts such as Helvetica and Times Roman are fairly obvious, but when comparing other typefaces that are similar in design it is harder for most to see.
There is a science to examining the anatomy of letters that make up our alphabet. Becoming acquainted with the [...]

“I can’t see the sign…”

Have you ever wondered how traffic engineers know how tall to make the letters on a freeway sign so that you still won’t miss the exit? Or how far away a person walking in a downtown street will see the entrance to that awesome new sushi restaurant? Or why you can see the Las Vegas [...]

ADA and Signage – Guidelines You Need to Know

The designers at RSM wanted to share with you a few ADA signage guidelines that we know will be helpful in your next project. Did you know that signage plaques using correct ADA standards must have…
• Letters that are all uppercase and be sans serif
• Letters measured vertically from the baseline that are 5/8″ minimum [...]

RSMU Explores Color Theory

While munching on colorful macaroons, (thanks Caleb) the RSM team presented their individual research on color.  
Color Theory applies to all aspects of our everyday life- from selecting a paint color for a room, the way contrast on a sign makes it legible, how you select your socks, to the exposure of a photograph. Color [...]

RSM University Welcomes Interns!

RSM Design would like  you to meet our summer interns, Graham, Elizabeth and Cooper. The trio are all imports from Dallas and Houston, and will be entering their senior year of high school this fall.
Here to learn the day-to-day functions of working in an environmental graphic design firm, they have so far taken part in [...]

RSMU: Illustrator Gets Back to the Basics

This week RSM University was led by senior designer “Professor” DJ Thomas on useful tools in Adobe Illustrator. Yes, our team is already expert at this program, however DJ started designing on the original version of Illustrator (for all of you youngsters, this was way back in 1988) and thought he would share his extensive [...]

RSM University – ADA Workshop

Our most recent RSMU meeting covered the latest and greatest in Americans with Disabilities Act (ADA) compliance. A member of our team attended the ADA Workshop put on by SEGD and then briefed the rest of the crew on the newest updates and changes in ADA compliance. While the task of clearly understanding ADA compliance requirements and local [...]

Presenting RSM University – RSM Design Gets Smart(er).

As designers we continually remain students of the world around us. There are always new ideas, cultures, places, styles, methods and forms of inspiration to be soaked in and cultivated. So when it comes to learning, the more the better.
In order to nourish our passion for growing as designers, RSM Design has introduced a new [...]