Architectural brand identity is what makes a place or project distinctive and recognizable. The brand image works to target a variety of audiences, creating awareness and conveying the environment’s and project’s unique value. A development’s future success rests on its image, its ability to create public awareness and customer loyalty.
A key factor in the image [...]
RSM Design worked closely with the Sands marketing and operations teams to develop the naming, branding, logos, environmental graphic design and signage for the food, beverage and entertainment venues within the casino and hotel areas of the complex…six very diverse venues ranging from an Irish pub to an urban gourmet market hall to a sophisticated evening martini [...]
Throughout the design process for the environmental graphics palette at the Sands Casino Resort Bethlehem, RSM Design worked closely with the numerous consultants and client team, as well as the Smithsonian National Museum of Industrial History, to implement and incorporate artifacts of the steel process into the project. Historic relics original to the site, such [...]
RSM Design has been brushing up on their sports history and trivia to work on the Philly Live! project in Philadelphia, Pennsylvania.
This exciting entertainment and sports-themed destination lies in the center of the stadium district located in south Philadelphia, linking the stadiums and arenas for professional baseball, football, basketball and hockey. This unique project was [...]
RSM Design joined the design and development team from Portugal based Sonae Sierra at the grand opening of their latest collaboration – Manaura Shopping, located deep in the heart of the Amazon jungle. Lying on the north bank of the Rio Negro in Manaus this exciting shopping destination has become the latest tourist and locals [...]
RSM Design was excited to see seven international projects that we completed the identity and graphics program on featured in an exciting new publication: 21st Century Retail Centers: Context, Culture and Community by Ron A. Altoon. Looking at the shopping center from an architect’s viewpoint, Mr. Altoon discusses how the design of the most successful [...]
RSM Design was excited to see the completion of their designs for the identity, way finding, and specialty graphics here at this exciting new Sands Casino Resort Bethlehem in eastern Pennsylvania. What was once the vacant industrial site of the mighty Bethlehem Steel Company is now a thriving resort destination built on the foundations of [...]
As the rise of Eastern European development and tourism emerges, previously little-known cultures take on a fresh approach to modernization. RSM Design has the privilege of working with Laguarda.Low Architects and Mane TCI on the latest retail center being built in Albania’s capital city, Tirana. Named Tirana East Gate based on its location in the [...]
Fireworks, bands, and local wineries were part of the gala event and festivities at the grand re-opening of the Promenade Temecula renovation and expansion project. Forest City Enterprises, the RSM Design team, and numerous other consultants and local officials joined in the celebration. The studio at RSM Design was proud to see the new branding [...]
The RSM Design team sent off two of our principals, Martin Schwartz and Harry Mark, to Abu Dhabi a couple of weeks ago to visit the site of our new project, the Ferrari World theme park and race day signage for the Middle East’s first Formula One race. The whole team rallied together to design [...]