The Scouts were given the opportunity to create their own logos by tracing and drawing letterforms, combining them to make a logotype. The enthusiastic and knowledgable Scouts impressed RSM with their ability to envision and create unique logotypes. Merit badge certificates were handed out to all of the Scouts for their participation and knowledge learned of Graphic Arts and Architecture.

During the commons expansion project, the students on the building committee had asked for a signature monument – a “Kodak moment” location, and now the large UCR sign at the bell tower will serve that purpose. “Given that the HUB is at the center of campus, the students who participated in its design wanted the building and this area of campus to instill a sense of pride in UCR,” said Susan Allen Ortega, dean of students. “The new signage was developed with this goal in mind.”

Distinguishing the differences between fonts such as Helvetica and Times Roman are fairly obvious, but when comparing other typefaces that are similar in design it is harder for most to see.

There is a science to examining the anatomy of letters that make up our alphabet. Becoming acquainted with the terminology used to describe the different characteristics, makes communicating about typefaces much easier.

Do you know what a counter is? A spur is? A bar is? An ear is? To see the complete list of definitions for each part of a character, check out… www.fonts.com

RSM has been selected as the architectural graphics consultant for the new Aztec Student Center on the San Diego State University campus. 

Projected to open in late 2013, this new student union building will feature many on campus amenities for the students including a market, fitness center, food court, theater, retail spaces, bowling alley, and individual meeting spaces for the many student clubs and organization. RSM will be working with the student organizations, administration, and facilities group at SDSU to create a comprehensive and state of the art digital wayfinding, identity, and specialty graphics program that will integrate with the historic Spanish Mission architecture and invite students campus wide to congregate, study, eat, and play. 

The graphics program to be designed by RSM will include exterior and interior identity and wayfinding signage, a unique flexible electronic signage program throughout, as well as specialty graphics for the entertainment venues.

Continuing their many projects on college campuses, the design team at RSM is creating an architectural signage and graphics package for the new conference center located on the University of California at Davis campus.  Situated adjacent to the cultural complex on campus and across from the renowned Mondavi Center, this new UC Davis Marketplace will be an exciting new destination for the students, faculty, and visitors.  RSM is designing the branding and graphics for such amenities as the bookstore, market, café bistro, private dining areas, and study area.

Dynamic original wall murals and integrated architectural signage are being woven into the architecture to define the different functional spaces and create a welcoming place unlike anything on campus, to linger after the theater, relax with a cup of coffee, sip a glass of wine, or browse the bookstore.

Have you ever wondered how traffic engineers know how tall to make the letters on a freeway sign so that you still won’t miss the exit? Or how far away a person walking in a downtown street will see the entrance to that awesome new sushi restaurant? Or why you can see the Las Vegas strip signs from a mile away?  These are questions we know keep you up late at night pondering the wonders of signage and letter heights.

So, no need to worry, we’ve got your answers, and you can sleep soundly – the always popular and sought after RSM Letter Visibility Chart has been re-designed is now on line for you to download and give to all in your office.

Download a printable copy here…

Download a printable copy in metric here…

Make sure to check back for more updates on the UCR Fabrication process…

Here to learn the day-to-day functions of working in an environmental graphic design firm, they have so far taken part in attending business meetings, design research and the joys of computer and tech mangement.

Working in a hip design firm for the summer is  not only fun and educational, but our location in San Clemente, California also has its perks. When they aren’t researching new projects and fixing servers, the three can be found hanging out at the beach, cruising on the boat, having bonfires and filling up on local Mexican food and our town’s tasty Velvet Yogurt.

RSM Design heartily welcomes our interns and hope that they have learned a lot and had some fun at the same time!