RSM principals Harry Mark and Martin Schwartz have just returned from a two week trip to China, having visited six cities and meeting on five exciting on going graphics projects. The meetings consisted of project presentations, coordination meetings, signage mock-up reviews, and marketing meetings, along with a bit of free time to take in the [...]
Rising in the rapidly growing city of Nanjing, China, this complex mixed-use project required a very simple, clean, and flexible wayfinding and identity approach. To link the many different components of the project (multiple high rise office towers, hotel, conference center, six story retail base, and entertainment facilities), RSM has designed a family of signs [...]
Barrio Logan, a unique and diverse neighborhood located in southern San Diego at the foot of the Coronado Bay Bridge is under redevelopment to enhance the community’s cultural and ethnic qualities and the neighborhood’s distinctive character.
As part of the redevelopment, RSM is working closely with Shea Properties on Mercado del Barrio, a residential and commercial [...]
RSM Design recently had the pleasure of working with pastry chef and owner of Simply Delicious, Sally Meyerhoffer, whose up-and-coming Southern California business creates amazing custom baked goods.
Sally’s vision for Simply Delicious is explained directly in the name, baked goods that are simple and delicious. She focuses on quality of ingredients, freshness and perfection to [...]
RSM Design joined Sonae Sierra and the talented design team behind Loop 5 to celebrate the grand opening in Weiterstadt, Germany. Being located close to Frankfurt Airport and Darmstadt, the home to the control center of the European Space Agency, provided the central design inspiration for this exciting retail destination. The specialty graphics center around [...]
RSM Design began working with New York University and numerous cultural and philanthropic groups in Turkey over 10 years ago to implement a new site tourist sign program at one of the most important Graeco-Roman archaeological sites in the eastern Mediterranean. Currently on the list of consideration as a UNESCO World Heritage site, Aphrodisias was [...]
In 2008 the City of Southlake, Texas was named the Forbes.com most affluent neighborhood in the United States. Now as the city begins to look towards the year 2030 and its continued growth, they have selected RSM Design to work with their active community to design the City’s new identity and wayfinding program. RSM Design [...]
The popular online shoe retailer, Rocket Dog, will be opening their first flagship retail store to be located in southern California. The RSM Design studio was excited to extend their graphics and branded environments experience to complement Rocket Dog’s flirty, footloose, fast, fetching, fierce, and funny footwear collection. RSM Design was selected to collaborate with [...]
Architectural brand identity is what makes a place or project distinctive and recognizable. The brand image works to target a variety of audiences, creating awareness and conveying the environment’s and project’s unique value. A development’s future success rests on its image, its ability to create public awareness and customer loyalty.
A key factor in the image [...]
RSM Design worked closely with the Sands marketing and operations teams to develop the naming, branding, logos, environmental graphic design and signage for the food, beverage and entertainment venues within the casino and hotel areas of the complex…six very diverse venues ranging from an Irish pub to an urban gourmet market hall to a sophisticated evening martini [...]