RSMU Explores Color Theory
While munching on colorful macaroons, (thanks Caleb) the RSM team presented their individual research on color.
Color Theory applies to all aspects of our everyday life- from selecting a paint color for a room, the way contrast on a sign makes it legible, how you select your socks, to the exposure of a photograph. Color also appeals to the appetite. Red and orange in the McDonalds brand makes people eat faster, while the muted color palette of Starbucks invites the visitor to linger.
Color theory has been applied to personality traits, such as, red means hot and passionate and blue means cold and mellow. While there are always exceptions to every rule, color has meaning.
Different cultures around the world use color to represent important events in a variety of ways. In Ireland, orange is a religious color, and here in the US we think of Halloween and autumn.
Color applies to all cultures in multiple ways- understanding the differences is the key to color.
Below are some sites we explored during our color theory discussion:
http://www.avivadirectory.com/color
http://webdesign.about.com/od/color/a/bl_colorculture.htm