Sands “Steels” the Show!
RSM Design was excited to see the completion of their designs for the identity, way finding, and specialty graphics here at this exciting new Sands Casino Resort Bethlehem in eastern Pennsylvania. What was once the vacant industrial site of the mighty Bethlehem Steel Company is now a thriving resort destination built on the foundations of this historic site. In addition to the project’s overall branding and environmental graphics program, the design team at RSM created names, brands, and identity for the casino’s restaurants, bars, and retail venues. The industrial aesthetic and historic context of this unique project were abstracted in many ways to add dynamic yet functional qualities to the graphics family.